First, let’s look at the Usana binary compensation plan. Your main source of income is from retail profits and commissions on group sales volume (GSV): 10% or 20%, depending on how you start. Pace setter matching bonuses are most useful, once you know how to help your new recruits to generate consistent sales volume.
For long term stable sales volume comes mainly from product users. Because they are mainly interested in the benefits they get from Usana products, they will stay with you as long as they see those benefits coming. Opportunity seekers, on the other hand, are likely to drop out within two months if they don’t make money. This leads us to your first power strategy:
1. Lead with the Usana products. Leading with the products is actually simpler than leading with the opportunity. In both cases, your prospects are looking for leadership, they are looking for an expert they can trust and follow. You need to be that expert. And in the beginning, that is much simpler to do with product benefits than with the opportunity. How to build your position as a leader? This is power strategy number two:
2. Market yourself, not the Usana Company or products. Choose a key Usana product that is giving you excellent results; select a major benefit. The wide range of Usana nutritionals and personal care products forces you to make a choice, because you want to build your knowledge of the product benefit and of your target market. Use the phone and the internet to position yourself as a trustworthy expert and solution provider, and deliver a compelling marketing message. This is known as direct response marketing.
3. Recruit when your sales give consistent profits. Direct response marketing gives you access to lead sources and shows you how to build effective prospecting scripts and presentations. Test and adjust your lead sources, scripts and presentations for maximum profits. Once your marketing campaign is in profit, you are ready to shift to recruiting. Scale up your lead volume, and train your downline how to prospect, close and eventually generate their own leads. This helps them to build their own profitable Usana business centers. Your GSV volume will begin to explode and you are achieving your own long term goal of stable residual income.
Find out how to apply these powerful Usana marketing secrets to your business step by step, starting right from where you are. Click the link now for your free MLM marketing report and training videos.
The “underground” strategies that are revealed in these reports and videos have generated more than $12,000,000 in profits, for home business owners just like you. Today, they are creating a new six figure earner every six months. Click the Usana marketing secrets link now to find out how you can be next.
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