But there is a huge difference between being a bedroom DJ, mixing MP3 files using some DJ software, and being a professional, working DJ. To start a serious DJ business you really should put together a serious business plan and this means research.
Carrying out some research to determine if there is a market for what you want to offer is probably the first step. Do you specialise in one style of music like house or hip hop and if you do how will you go about getting your gigs? What will it cost to produce a professionally presented demo CD, essential for getting those all important gigs? Your business plan will need to estimate how much you are likely to make and what it is going to cost you to make that money.
A viable business plan means that you may be able to attract investment from either private backers or from your bank. Some of this money will be allocated to equipment costs which are likely to include some top quality, professional DJ headphones, some good quality record cases and maybe a good laptop with the latest DJ software installed. You may even need to invest in wireless microphone system if your style of DJing means you get out into the crowd. In business planning the key is never to leave out any detail.
Most DJs run their businesses as self-employed owner-operators. But you may need to get some advice from a business consultant or an accountant regarding the most suitable basis for your business. You might even like to team up with some DJ friends in order to provide a whole range of DJ services.
Clearly there is much to be considered beyond the playlist for your next gig. Much of this stuff is tedious and boring but that’s the nature of business planning. Doing enough thorough research will help to identify all of the likely expenses as well as how much you are likely to make.
