There comes a point in time where a budding tattoo artist will want to think about working for themselves. Most tattoo artists begin by working in their local established tattoo shops. This allows them to gather experience and gain much needed confidence.
Once you have made the decision to set up your own tattoo business, the first port of call is to find premises, and then equip those premises with the highest quality equipment that you can afford. There is of course a lot more to running a business than that, you will need make sure your marketing is good enough to keep on bringing business through the door, as well as controlling your costs and managing the books.
It is vital that you dont let one particular area of your business upkeep slide, which it is surprisingly easy to do. If you dont like bookkeeping for example, then it is easy to let them pile up and this will mean that you will be unaware of what sort of state your business is in financially.
There are only 5 numbers that you can affect in order to improve your business, they are; volume of leads, number of conversions into sales, number of transactions, average sale price, gross margin %. These are the only numbers that matter to you as a business owner. You can only get more people as potential customers, then you can convert more of them into customers, then you can sell more to them (more tattoos).
You need to look beyond the operations side of your business, and look at the overall health of your business. Investing in the best and highest quality equipment that you can afford will help you to maximise your gross margin as you will benefit from longer term efficiency of using better equipment i.e. the higher standard your equipment is, the longer it will last and so there is no need to think about re-buying for the short term.
