The main consideration of industrial design is the manner in which the customer will relate to the product. It means the consumers must see the products as desirable items and worth spending their money on. The optimization in such cases can be achieved by improving the functionality as well as appearance of the product, which will make the product attractive to many customers.
The first thing to do for coming up with more desirable products is to undertake a detailed market research on the purchasing habits of customers. After that come activities like drawing, model making, sampling, and testing, before the product is considered fit for mass production. These days, 3D software is employed to accomplish a lot of these jobs, and CAD programs are of excellent help to designers.
The primary objective of industrial design is enhancement of the very essence of the product. Designers have to work on the usefulness, sturdiness, and user friendly features of the product in addition to its looks and features such as colour or even the sounds. In fact, a designer can even reduce the production costs greatly by making required alterations in the design.
Industrial design also includes other aspects like product packaging, study of a consumer’s psychological reaction towards a product, and his or her degree of sentimental attachment to the product. Therefore, industrial designers have to go through a rigorous training for many years before working on a live project.
Some of the renowned industrial designers are Raymond Loewy, designer of the Coca-Cola bottle, Jonathan Ive, who is known for designing the iMac and Brooks Stevens, the extremely popular designer of the Harley-Davidson motorbikes.
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