Grow Your Memoir or Writing-based Business – Do You Have a Showcase Product?

Many of your clients will expect you, as a new business person, to demonstrate your expertise to them. This is why a show case product is so important.

This is why a lecture is a good business development opportunity. The public gets to meet you and assess your knowledge and ability to communicate it.

The same is true if you wish to co-author a memoir, make a DVD of someone’s life, etc. Once you have a product sample, you can mail it to a client. Alternately, you can present a lecture at which you pass your product around.

There is of course another reason why you need to have a showcase product: a professional must model commitment to his/her medium. If you have “walked the walk and talked the talk,” you are in a much sounder position to teach, coach, edit, produce, etc. You will speak with authority when you have yourself created a product you are proposing to help people produce.

Whether your product is a book, a CD, an audio tape, a piece of fiction, etc, it is not necessary to have a full-length version. Your clients will be reassured, for example, with a 50-page memoir of your childhood or of your mother’s life. That will be enough to have them perceive you as a “real” professional.

Is your writing, filming, or other experience strong enough to persuade a client? It is the foundation upon which you will build your business.

You must be good at your medium–clients expect it.

Good luck setting up your memoir or writing-based business.

For your FREE 36-page Jumpstart Your Memoir Business Success book, go to http://www.turningmemories.com/jumpstartbusinessbook.html

Becoming a better memoir professional requires knowledge, but knowledge must be reinforced with practice. Business tele-classes provide knowledge backed up by week after week of practice with feedback. Coaching and certification available.

For more information on Business Tele-classes call 207-353-5454 or visit http://www.turningmemories.com/bizsupport.html