It looks great, and is something I am interested in. I click on the link and fill out the form only to find that it isn’t free at all, “you may use these tools for a limited time only” or “must pay shipping and handling” and by the way, shipping and handling is usually much more than it would cost to send.
You have now effectively gotten my name and email – and I have nothing in return but aggravation and feel duped. There is nothing wrong with limited time offers or getting something for just the shipping and handling but put it up in front, before I give you my information – be honest!!
I will more than likely still be interested in what you have to offer – I don’t need to be tricked into signing on the dotted line!! If you are a company that has been using this tactic, think again. As a possible client I have to tell you it leaves a bad taste in my mouth, and I am sure I am not alone. When this happens, I feel that I have been led down the wrong path, and I cannot trust the business that has sent me the offer.
Upon reading a piece of email like this, I will immediately put the company name and email on my spam list, to be banished forever (a little dramatic but true.) I have an extremely busy schedule (as do most people), and I do not have time to read email and take action, unless I am truly interested.
Remember: Perception is everything and you do not want to leave the wrong perception. If you are currently planning a marketing campaign, please heed my warning; be upfront and honest – no gimmicks please!
When you have gone through the time and trouble to put together a marketing campaign – be up front with what you are actually offering. Ethics and honesty are one of the most important things that a business must hold true to, or they will not build a lasting client base. Without it your business will not flourish and grow, it will eventually wither and die…
As a (FREE) gift to you – download your copy of ” The Ultimate Guide to FREE Traffic” just go to http://artistadesign.com. Getting your online business humming can be a daunting task. Having an expert who can guide you – one who has walked the walk and talks the talk is invaluable. Pamela Jacob is just that – she is the owner of Artista Design and has been working with online businesses for over a decade.
