We are surrounded by logos of all shapes and sizes whether it be from the huge corporate companies or the local caf© that you like to visit every now and again.
It is one of the first things that a person will see of your company and believe me, many people out there do judge a book by its cover. Many customers will seriously consider a company if the logo is catchy and relative to the business.
In the good old days, banks, building societies and financial institutions represented solidity, security and best of all, trust. Logo design reflected that, often being throwbacks to designs or symbols developed hundreds of years ago.The distinctive Black Horse logo of Lloyds TSB for example had its beginnings in 1677 when it was thought of by Humphrey Stockes, a goldsmith and ‘keeper of the running cashes’. In 1884 Lloyds absorbed the Lombard Street bank of Barnetts, Hoares, Hanbury & Co who had inherited the symbol and this marked the beginning of the bank’s association with the black horse.
There is not a problem for us, nothing happens to companies in this area. if I had a penny for all the times I heard this said in the world of business, I could retire! You don’t need to think back too far to remember the floods of last year in the UK, to know that a natural disaster can happen at any time.
Are you an eBay seller? If indeed, are you successful at what you make? Maybe, the best call into question to ask yourself is if you are making a benefit selling on eBay?