March is an important node in car sales driven, and years ago, in March sales automobile market has obviously increased, although no large-scale wave of price cuts, but the prices are beginning to loosen. High sales targets by a variety of factors, some of the sales pressure from dealers will be transferred to the second quarter.
Passenger car into the shop cited
After the Spring Festival and the short-term in February, the automobile market in March, Foshan 4S stores of all traffic began to pick up people, the most obvious is the new car market to attract passenger traffic. Since February Orthogonal dealers are busy, many car manufacturers will also be focused on the San Siyue were planned, the reporter from the FAW-Volkswagen, Foshan Honest 4S shops know that the shop had just held MAGOTAN 1.4TSI version of the market, while another heavy car Golf GTI has arrived; In addition, the Dongfeng Peugeot 408 has also been recently listed; coupled with the new redesigned CR-V, the new Camry and so on, new car market to attract a wide range of consumer crowding together to come and shop to look at cars.
New car to the shop orders shoulders the heavy responsibility to promote the turnover rebounded in March, according to FAW-Volkswagen, Foshan Honest Marketing description is: “MAGOTAN 1.4TSI version had just arrived in three sold out, book now need to wait 20 days or so . “in the SUV field, consumers east of the pursuit of the CR-V is an indisputable fact, the new CR-V is no exception, Dongfeng Honda, Foshan 10000 Shunda store Marketing description is:” Currently, the new CR-V’s to mention car cycle is generally 50 days or more, if the fare increase 10,000 yuan can be queued, first-served basis. ”
Offers up traditional festivals
In addition to pushing a new car, the price reduction is also a distributor of promotional killer, the reporter who last month predicted wave of price cuts in March or are currently a number of 4S stores have been played as scheduled price cuts card. Foshan reporter visited the automobile market understand that their own brands such as Geely Automobile, the present King Kong, Golden Eagle ones who enjoy the entire department to improve cost-effective to increase the maximum price cuts 6,000 yuan, the lowest price of King Kong is only 45.8 thousand yuan, 49.8 thousand yuan from Golden Eagle; listed less than six months BYD G3 burst million in concessions the first time in Buddhism; joint venture FAW Toyota brand except the entire department a big promotion, the Changan Ford, FAW Mazda, FAW-Volkswagen and other brands have also stepped up promotional efforts; imported vehicles, Beetle is purchased and can be purchased tax, full vehicle insurance, as well as maintenance of benefits throughout the year; in the field of luxury SUV, the 2010 models listed on the near MDX Extreme type Offer 10 million, donated 20 full-line maintenance. In addition, many brands for “International Women’s Day”, “Arbor Day”, the first store to carry out a variety of promotional activities.
Auto-site la transaction
New car sales on the one hand for the Women’s Day, Arbor Day and other traditional festivals, on the other hand, in order to drive volume, dealers busy to participate in the major auto show, such as the newspaper on March 20 -21 held “Happy Zhenjie OK “tour Xiqiao station, there is Dongfeng Nissan, Guangzhou Auto Toyota, Dongfeng Peugeot, BYD, MG, Shanghai Volkswagen Skoda, Changan Mazda, Changan Suzuki, Changan car, Geely Automobile, Chery Auto, Haima Motor, hippocampus Fu Shida and many other brands exhibiting auto-site the various models of preference margins will increase further, so as to attract the consumers to come to pull car deal.
Bipin re-sale services
In addition, 4S stores for customer service also appears to pay more attention to. This reporter has learned, recently some dealers will shift the focus to after-sales services of Bipin, wide of the Baoxing 4S shop states, “We will provide than 7 million km of service concept, listening to our customers.” The South China Sea together Fufu Te 4S shop also suggested that “With immediate effect of Changan Ford’s purchase of any one model, can enjoy the 3-year or 10 thousand kilometers of super-long warranty service.” From this, car brands competing in the final analysis of technology and service competition.
Selling pressure “transfer” in the second quarter
And increase in pushing a new car dealer promotions, even though trading volume has increased in March, but sales goals set too high, some dealers will be selling pressure in the second quarter, “transfer”, of course, in addition to sales outside the target is too high, resulting in sales of “transfer” There are several factors.
First, the policy made a positive adjustment, despite the purchase of tax incentives have been extended, but before the half as opposed to the policy have become less attractive to consumers. Second, manufacturers have adjusted the capacity issue, the current tension in the 4S store’s supply problem has been alleviated, in accordance with practice of previous years, once the excess capacity is bound to affect price volatility, which is the reason for the recent increase dealer ones who enjoy, but consumers generally to buy up not to buy or psychology. In addition, last year, driven by the policy, car consumption has been released ahead of schedule, experts predict that the high-growth car market next year will not occur.
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