I’m not like most copywriters or internet marketers. Most guys write about exotic trips to Monaco, taking their $2 million dollar yacht out on the Pacific Ocean, or driving race cars as a “hobby”.
That’s not me. Not by a long shot.
In fact, I’m just the opposite. My wife calls me the tallest, most handsome big kid she’s ever knows. And it’s because of one thing…
I’m a gamer.
There, I said it.
I set aside time every week to sit down with my wife and talk about things, hang out with some of the kids I mentor in my church, write copy, and to get some game time in on my Xbox 360.
Whether it’s Call of Duty: Modern Warfare 2, Iron Man, UFC Undisputed, or Batman: Arkham Asylum, my wife knows where to find me.
However, unlike most gamers, I don’t use strategy guides.
If you don’t know what strategy guides are, the manufacturers of the games typically dedicate a HUGE 90 pages + manual to the game and all it’s secrets.
Gamers the world over spend set money aside for two things: the newest game when it comes out and the strategy guide. The strategy guide is designed to give you a roadmap through the entire game. All the secret levels, the neat surprises, and all the other things that make gamers happy are revealed in the strategy guide.
I don’t like using strategy guides because it takes away the “experience” for me. I’d rather find out everything on my own, than to have it handed to me on a silver platter.
So, what does this have to do with your marketing strategy?
EVERYTHING.
You see, most strategy guides lead you through the entire game. They tell you what you should do before you leave the level you’re playing, what you should do before you go to the next level – EVERYTHING.
And the same should occur in your marketing strategy.
When most businesses get an inquiry from a prospect, they don’t know what do to with them to convert that “prospect” to a paying customer.
And that’s a problem.
Your marketing strategy (not your marketing plan mind you, but strategy) should detail all the particulars that involve your clients.
Things such as:
- Generating new leads for your business
- Generating press releases to tell people about your business
- New client conversion strategies
- How to “welcome” your clients into your business community
- Client retention strategies
- How to deal with “unhappy” clients
- How to reward your clients
- Referral strategies
- And so forth…
If gamers are extra concerned about what they do in their games, doesn’t it make sense to be extra concerned about what’s going in your business?
Your marketing strategy should be the backbone of your business. It should detail everything from how to generate leads, to how you get new clients to refer new business to you.
Ensure your marketing strategy details every nuance of the client acquisition/retention/referral process. Because unlike video games, you can’t simply hit the reset button and start your business over.
Lee Smith is a direct-response copywriter and small business marketing strategist. He specializes in helping small business owners maximize sales and profits by creating powerful marketing pieces direct marketing pieces that persuades and influences their potential prospects to take action NOW. You can get more of his FREE marketing & copywriting tips at www.copywriting-for-small-business.com
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